Python Job: SEM Specialist

About us!

Sportsbet's purpose is to bring excitement to life for its customers and we do this by over-delivering on excitement through serious fun, disrupting the status quo and living our values. We’re a flexible, progressive, open-minded, and inclusive employer with over 7000 cool, clever and curious people around the world. We’re a global player, but in Melbourne, Sydney and Darwin we’re tight knit, with 800 of us bringing excitement to life every day.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools

About the role

This is a great opportunity to join our Search Team where you will be responsible for implementing & influencing paid search strategies across multiple online platforms. Key responsibilities include:

• Devise insights, provide recommendations and implement strategies that meet the business requirements for PPC media (Google, & Bing platforms)
• Maintain a ‘test and learn’ culture, constantly seeking opportunities to improve performance, drive efficiency gains and improve prospect and customer experience through creatives, personalization, beta opportunities & automation.
• Execution of seasonal, high impact, high volume Search campaigns
• Work to spend, acquisition and ROI targets
• Devise new data solutions that allow us to understand customers better and increase the team’s efficiency
• Develop budgets & ongoing forecasts in response to opportunities or threats
• Extract insights from existing and new data sources
• Support the SEM Manager in developing new data source governance solutions
• Revise reporting needs and improve data visualizations
• Support the SEM Manager in building and presenting project business cases
• Escalate data issues impacting reporting & where necessary, collaborate with Data teams to implement and test any fixes
• Support initiatives related to martech, measurement & data capability uplift
• Deliver regular performance reports, prepare ad-hoc performance and initiative materials for presentation to Media Teams or key stakeholders across the business

About You

We’re looking for enthusiastic, proactive people who are keen to share and further their knowledge. This role would suit those who are highly skilled with a great attention to detail able to multitask while working calmly and efficiently under pressure.

• Minimum 12 months SEM experience with demonstrable track record of achieving performance targets.
• Advanced, hands on knowledge of Google Ads (AKA Adwords) is essential
• A/B testing, Multivariate testing and experience of testing & experimentation methodologies.
• Advanced level Excel required, experience in the development of Power BI (or Tableau) dashboards and reports.
• Strong analytical skills are a must, with considerable experience analyzing digital marketing campaigns for performance optimization.
• Minimum intermediate level of SQL skills required; experience using Python advantageous.
• High attention to detail and accuracy.
• Excellent written and verbal communication skills essential with demonstrable ability to clearly articulate SEM & performance intricacies in an engaging and compelling manner which informs and influences.

The Perks

We don’t expect you to do all this for free, so along with a very competitive salary we will also provide you with:

• 25 days annual leave (a whole extra week of holidays)
• Tailored career development programs, as well as a commitment to developing Thought Leader and Specialist Talent programs
• Genuine flexible working and remote working policy
• Discounted gym memberships, free breakfast and loads of event and conference tickets and many more
• Best in class Parental Leave program with six months paid leave for Primary Carers

We’re a flexible, progressive, open-minded, and inclusive employer who welcomes you for who you are, as you are.

If this all sounds good, then we can’t wait to connect with you… so please apply now!